It really is true to say that Google Products is among the less promoted Google range of improvements, but with every day that passes it really is being used more and more and undoubtedly could soon be one of the leading price comparison tools on the Internet. At the moment, a number of of the online ecommerce facilities usually do not recognise the power of being in Google Products and therefore do not take the time to get their products listed and are missing out on many potential sales.
Google Products is obviously portion of the Google enterprise, but from an SEO and Website point of view, it is essential that if you are selling any kind of items then you should get all of them on the Google Product system.
To see just how powerful this system is in terms of having your products viewed by a lot more people, type in a product name straight into Google, in this case we will use Compaq Laptop as a search term. So , in the main Google page, simply look for “Compaq Laptop” and then hit the search button. You then see about three results down a whole list of Compaq Laptops powered by Google Products, meaning that if your site is having difficulties to rank naturally or naturally for this search term then selling your own products on the Google Products strategy is a massive necessity.
The system allows you to upload your products in few methods which include:
Existing Shopping. com or Shopzilla Feed
Or, in case you have the knowledge, skill and patience you can us an API. The Search engines Base API is designed for skilled developers with technical know-how who would like to incorporate their applications with Google Product owner Center, saving the user hours when it comes to manually producing feeds.
Ways To Create Your Product Feed More Effective
Images – If there is one thing you simply need to do, it is to make sure that your feed plus products have good images, with no them your products will not sell and Google Products may well deny them from appearing in the searches. Images sell products; we all know that, so make sure you spend time taking great pictures or sourcing quality pictures of your products.
Titles – To get any chance of ranking in Google Items your Titles need to be strong. Be sure you spend time optimising every product title. For example , if you were selling Washing Machines, don’t just use “Washing Machine” use something like “Hotpoint PRODUCT PROGRAM CODE PRODUCT NAME 8kg 1600 RPM Graphite Washing Machine”
Descriptions – Make your descriptions as good as they can possibly be, but try to avoid using marketing terms such as “great” “amazing” “wonderful” etc as the system doesn’t enjoy these to be used.
Brand Names – Attempt to make sure you mention the brand name inside your title and description when it comes to listing them on the Products system. People do search for brands so you need to ensure that you mention this within the give food to.
Getting established in Google Products requires time, so have some patience. Add as many products as you can and do not quit if the feed is rejected, maintain mending it and working on the particular errors that the system reports. Whenever your feed is rejected or will not upload all of the products, you will be informed why, so work on this and fix the problems. The Google Products forum is a great way to find out what you are doing wrong, as there are loads of people all willing to help you get the feed fixed and working.
You can established the system to take the feed automatically from your server or you can schedule a manual upload, but make sure you add the new feed every time you add products, as the more times you add new products the more the products system will start to realise how regular your own feed is becoming.
Ian Spencer works for Clear Web Services, the SEO Web Optimisation and Web site design company serving the Forest Of Dean, Gloucestershire and South Wales
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